Raise your clients' leadership lid — then win the coaching engagement.
The Maxwell Leadership Game gets a company's leaders around one table and reveals exactly where their leadership rises and falls. You facilitate — and by design, the session ends with your recommendation for what they need next. This kit hands you the game and everything to fill the room, run it, and win the work.
You're a great coach. That was never the problem.
The problem is the pipeline. Coaching skill doesn't fill a calendar — getting the right leaders in a room, giving them a reason to stay, and turning that into a signed engagement does. That's the part no certification taught you.
Getting in the door
You can help a company's leaders — you just can't get in front of them. Cold outreach stalls and referrals are slow.
The "nice chat" trap
You get a meeting, it goes well, and nothing happens. There was no moment that made the need undeniable.
Marketing you never send
You know you should run events and campaigns. Building the assets from scratch is the wall you never get over.
Pitching instead of proving
Selling coaching by describing it rarely lands. Leaders buy when they've felt the gap — not heard about it.
A board game that puts a company's leadership on the table.
Gather 6–12 of a company's most influential leaders. Maxwell's question, discussion, and debate cards — drawn from eight of John Maxwell's bestselling books — trigger open, honest conversation about how the team really leads. It's the best team-building tool many organizations have ever used, and it doubles as a live leadership assessment.
Team building that actually lands
Everyone gathers around one table — engaged, not lectured.
Open sharing & communication
Every card is designed to trigger honest feedback in the open.
A live leadership assessment
The game challenges each person to own who they are as a leader.
Stronger relationships
Teams leave appreciating one another — the winning edge for any business.
It's designed to end with your recommendation.
Read the facilitator materials and you'll see the whole thing is built to make you the obvious next hire. As the group plays, you observe how each person leads and note where the team is strong and where it isn't. At the end, Maxwell instructs the facilitator to deliver a letter of recommendation to the organization's leader — your observations, plus your suggestions for the coaching, mastermind sessions, workshops, or training the team needs next.
You facilitate
Guide the room through the cards while the game does the surfacing.
You assess
Note each leader's strengths and the gaps the game exposes.
You recommend
Deliver the letter — your read on the team and what they need next.
You're invited in
Your recommendation becomes the coaching engagement.
Four steps from a game to a signed client.
Fill the room
Use the done-for-you campaign to land a target company's leadership team over lunch.
Play the game
Facilitate the session — Maxwell's cards surface how each person leads.
Assess & recommend
Note the gaps and deliver your letter of recommendation to the leader.
Win the work
Your recommendation becomes the coaching, mastermind, or training engagement.
A complete client-acquisition system — not just a game.
The game plus the entire done-for-you layer to fill rooms and follow up. Here's what's inside and what each piece is worth.
One-time. Owned forever. Run it as many times as you like — your cost per session trends to zero.
Get the Kit — Start in Two WeeksBuilt to win the account, not just fill an hour.
The game does the selling
Maxwell's cards surface the team's real gaps live. You don't pitch — you facilitate, and the gap becomes your recommendation.
One room, the whole account
You're in front of the decision-makers together. Land the team, then expand across the organization.
Buy once, run forever
One-time cost, unlimited sessions. Every game after the first is pure pipeline at near-zero cost.
The Maxwell name in the room
You facilitate as a certified guide to John Maxwell's work — instant authority with the leaders across the table.
Coaches and teams who've played it.
The Leadership Game was completely different from a typical leadership workshop. Instead of sitting and listening to someone talk about leadership, we were actively discussing how we lead, communicate, and work together. Some of the questions challenged us to have conversations we had been avoiding for months. We walked away with a much clearer understanding of our strengths as a team—and where we need to improve.
I went into the Leadership Game expecting a team-building exercise. What I experienced was much more valuable. The questions created an environment where people could speak openly about communication, trust, accountability, and leadership. I discovered several blind spots in my own leadership and came away with practical actions I could implement immediately. It was engaging, challenging, and extremely relevant.
The biggest value of the Leadership Game was the quality of the conversations it created. People who normally stay quiet contributed, different perspectives came to the surface, and we started addressing real issues rather than talking around them. It gave us a common language for leadership and helped us identify specific things we can do differently as a team. The impact continued well beyond the session itself.
Run it once. Either way, you win.
Run your first session with the kit. If it doesn't produce qualified leads, I'll give you full access to my sales training program — the same system I use to win clients across the UAE and throughout Europe, valued at over $10,000. Either the kit fills your pipeline, or you get the training that will.
Questions coaches ask
Do I need to be an experienced facilitator?
No. The run-of-show and Maxwell's own how-to-use training walk you through the exact sequence. The cards carry the room — your job is to guide the conversation and write the recommendation, and the kit shows you how.
How does a game turn into a paying client?
By design. Maxwell's facilitator materials have you assess each leader as you play and then deliver a letter of recommendation to the organization's leader — including your suggestions for the coaching, masterminds, workshops, or training they need next. The game creates the opening; you fill it.
How many people do I need, and how long does it run?
Six to twelve of a company's most influential leaders, around one table. A lunch & learn session runs about 60–90 minutes.
Is this a one-time cost or a subscription?
One-time. You own the game and every asset, and you run unlimited sessions. Nothing recurring.
What exactly do I get for $999?
All eight components above — the Corporate Leadership Game plus the complete done-for-you marketing, campaign, copy, content, clips, and training. The game alone is $595; the entire system is $404 more.
The next game could be your next contract.
Get the game, the system, and everything to run it — and let one client pay for the whole thing.
Have questions first? Book a quick strategy call and we'll talk through whether the kit fits your practice.
Schedule a Strategy Call